Young Families Driving The Future Of RV Ownership
By Shane Devenish | gls55 holdings ltd One of the most exciting trends in RV ownership over the past few years has been the increase in families with young children, reports the RV Industry Association (RVIA). According to the recent Go RVing RV Owner Demographic Profile, these owners are under 45 years old and have children living at home who are, in many cases, driving their parents’ vacation schedules, transportation modes, and destinations. RVing among young families is not new, of course; 57% of current owners in this demographic grew up with RVs. But the increase the industry is seeing now – 27% of all current owners are young families – seems likely to be driven by changes in technology that allow these primarily college-educated, affluent, and full-time employees to work remote. The closure of primary and secondary schools due to COVID-19 also made remote education a possibility for their children over the past year. What motivates them to adopt the RV life is more timeless,